Smudge: The 'Clean Coal' Ad Parody
Tuesday, 18 December 2012 00:00  |  Written by Rick Theis | Commentary

Bituminous Coal photoIn a direct challenge to the coal industry's ubiquitous "Clean Coal" campaign, The Reality Coalition has issued a counter ad. The hilarious spot, called "Smudge", is a devastating parody of the shameless greenwashing efforts of Big Coal—helped along by many Republicans and even some Democrats from coal producing states. It also reflects poorly on disingenuous green advertising in general, like that of fellow environmental villains, Big Oil.

The ad drives home the point that "clean coal" is a myth. In fact, some 600 coal-fired power plants in the US cause a third of our carbon dioxide emissions, a major contributor to climate change. And presently not one of these plants captures and stores its global warming pollution. This is not likely to change anytime soon because the coal conglomerates and their front groups are spending more on "clean coal" propaganda than on research into how they might actually rein in coal plant CO2.

See the "Smudge" commercial parody here

See other eco-themed videos in our Eco Tube secton

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Written by coal mining , March 19, 2012
The use of sophisticated software systems for coal mining that is mostly burnt for power generation and steel production and adds to the greenhouse effect is valid for western countries who may allocate resources and funds to alternative and more greener sources of power. Some of the alternatives may be "safer" than the traditional mines. Unfortunately, coal publications show developing economies are more likely to increase their use of thermal coal & metallurgical coal in coming years because of its affordability and to meet increasing demands for electricity and steel. Whether they will embrace and utilise sophisticated software systems that no doubt add to the cost of production is yet to be seen.
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