| Entrepreneurs and environmentalists don’t need to clash. There are plenty of opportunities for companies large and small to make money while practicing sustainability and incorporating other ecologically sound business approaches. Can’t we all just get along? | |||||||||||||||||||||||||
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Steve Graham
Steve Graham is an award-winning freelance Web and magazine writer living in a Fort Collins, Colorado, neighborhood that will soon produce all of its own energy. He is a former newspaper reporter, editor and designer. He has worked for an alternative weekly and community newspapers in Colorado, and a large daily newspaper in California. Find links to some of his other writing at his Grahamophone blog.
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The Gaiam All-Natural Cork Bath Mat doesn't hold moisture, making it naturally anti-fungal. Sustainably harvested. See more items in our Eco Shop. |
Go Green and Make Gold
Every time I visit a national park, I come away with a crush on a park ranger. I just got back from 
It’s a tough time for construction companies—even the enlightened builders that focus on sustainability. But those specializing in environmentally friendly design are doing better than most. They have a leg up in winning lucrative contracts on college campuses—which are going green in part to attract students—and government-funded projects flush with money thanks to federal stimulus spending. 
What’s the difference between Germany’s booming renewable energy industry and its slower-growing US competitors? In large part, the answer is in Germany’s simple, steady and lucrative incentives for installing and using alternative energy. In essence it subsidizes utility companies so they can buy energy back from homeowners at above-market rates, which is necessary to encourage the adoption of alternative energy until its costs come down or conventional energy costs rise—both likely sooner or later. 
“The Simpsons” TV show recently nailed it on renewable energy. Everyone’s favorite yellow family bought a wind turbine and unplugged from the grid. All was well until the wind stopped blowing and Homer suddenly realized that windmills themselves don’t store energy. Too bad Homer didn’t put Supporting Sponsors
