| Entrepreneurs and environmentalists don’t need to clash. There are plenty of opportunities for companies large and small to make money while practicing sustainability and incorporating other ecologically sound business approaches. Can’t we all just get along? | |||||||||||||||||||||||||
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EcoHearth Spotlights
Steve Graham
Steve Graham is an award-winning freelance Web and magazine writer living in a Fort Collins, Colorado, neighborhood that will soon produce all of its own energy. He is a former newspaper reporter, editor and designer. He has worked for an alternative weekly and community newspapers in Colorado, and a large daily newspaper in California. Find links to some of his other writing at his Grahamophone blog.
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The Gaiam All-Natural Cork Bath Mat doesn't hold moisture, making it naturally anti-fungal. Sustainably harvested. See more items in our Eco Shop. |
Go Green and Make Gold
It’s time for companies to release another round of annual reports, which for some becomes a major greenwashing opportunity. Many businesses also generate separate corporate social-responsibility reports that largely focus on environmental and labor practices. These days most firms want to jump on the sustainability bandwagon—or at least appear to be on board. To be sure, many are reducing their carbon and water footprints, and taking important strides toward protecting the environment. But some only say they are. 
As a good environmentalist, I know I’m supposed to be thankful for organic food, the national parks and the nonprofit Defenders of Wildlife. I am, but I’m also unexpectedly thankful this year for corporate America. Large companies that I have ignored, boycotted and even protested are now friends of the environment. Here are a few good firms, or at least firms doing good things: 
This Earth Day, many cafeterias will be celebrating with a simple culinary classic that saves money and resources—while inspiring inexpensive, effortless sustainability: the peanut butter and jelly (PB & J) sandwich.
Web hosting is not an inherently environmental practice. Even eco-conscious websites like EcoHearth require big, hot, electric computer servers. Unlike an iPod, you can’t recharge a server with a 
Sometimes new business opportunities are found in the most unlikely places—in this case, poor urban communities with contaminated industrial sites. Three federal agencies—the Environmental Protection Agency, the Department of Transportation and the Department of Housing and Urban Development—are working together on a pilot program to cleanup brownfield sites and create sustainable mixed-use developments with better mass transit. The project is part of the new Office of Sustainable Communities. Supporting Sponsors
