| Entrepreneurs and environmentalists don’t need to clash. There are plenty of opportunities for companies large and small to make money while practicing sustainability and incorporating other ecologically sound business approaches. Can’t we all just get along? | |||||||||||||||||||||||||
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EcoHearth Spotlights
Steve Graham
Steve Graham is an award-winning freelance Web and magazine writer living in a Fort Collins, Colorado, neighborhood that will soon produce all of its own energy. He is a former newspaper reporter, editor and designer. He has worked for an alternative weekly and community newspapers in Colorado, and a large daily newspaper in California. Find links to some of his other writing at his Grahamophone blog.
Go Green and Make Gold
Need another reason to be sustainable? Really? Helping the environment, reducing energy consumption, improving your bottom line and pleasing customers isn’t enough? OK, I’ve got another for you: It makes for happier employees.
Sometimes new business opportunities are found in the most unlikely places—in this case, poor urban communities with contaminated industrial sites. Three federal agencies—the Environmental Protection Agency, the Department of Transportation and the Department of Housing and Urban Development—are working together on a new pilot program to cleanup brownfield sites and create sustainable mixed-use developments with better mass transit. The project is part of the new Office of Sustainable Communities. 
During the recent World Economic Forum in Davos, Switzerland, corporate leaders from the planet’s biggest firms were patting each other and themselves on the back for their sustainability records. Many had just been named to Corporate Knights magazine’s list of the world’s 
Wal-Mart, Wall Street and Main Street are all paying attention to carbon accounting. Nearly every business has jumped on the green bandwagon, often with an inflated claim about sustainable sourcing or vague promises of environmental stewardship. Green groups have long been crying foul while consumers blindly pick up unsustainable products in pretty green boxes. Investors and retailers also largely have looked the other way. 
Several electronics companies are still making recession-proof profits with eco-friendly gadgets. The recent Supporting Sponsors
Eco Product Pick
Breathe better. The Austin Air HealthMate Jr. Plus removes sub-micron particles, chemicals and noxious gases from your home or office. See more items in our Eco Shop. |
